All members | Andrew Benett

Andrew Benett
Euro RSCG New York, Chief Executive Officer
Euro RSCG WW, Global Chief Strategy Officer

Biography:

Andrew joined Euro RSCG Worldwide in 2004 bringing a broad range of consulting experience, including business strategy, brand strategy, corporate vision development, new product development and integrated marketing planning. His responsibilities at Euro include: management of the strategic planning discipline globally, running Euro RSCG Leap (the agency's brand consulting unit) and oversight for Euro RSCG network strategy and initiatives.

Previously, Andrew was Executive Director of Strategy and Innovation with FutureBrand, an IPG Company. He managed the strategy practice across North American FutureBrand offices. In addition, he was responsible for building an Innovation practice area with a focus on new product/service development. He was also the Client Relationship Leader managing all aspects of the business for several key accounts, including MasterCard, Verizon Wireless, Café de Colombia and Wendy's International.

Prior to FutureBrand, Andrew held strategic roles at other companies such as Fusion 5/Added -Value USA, Bright Sun Consulting, the 14th Floor Brand Consultancy, McCann-Erickson and Settimio Cinocola in Milan.

Outside of strategic planning, Andrew founded and launched The World Juice Company, a tropical fruit juice company, in Miami, Fla. The products sold under the brand name “Rainforest Refreshers” and “Rainforest Smoothies.” He built and sold the tropical fruit Juice start-up, but not before he had fully integrated the operation from manufacturing to distribution to sales and marketing.

Andrew received his B.S. in psychology and B.F.A. in art history from Georgetown University in Washington, D.C. In addition to the Make-A-Wish Foundation’s National Advisory Council, Andrew sits on the National Advisory Panel of the Doe Fund.