All members | Craig A. Coffey

 

Craig A. Coffey

 

Biography:

Craig is Vice President Marketing for Nokia-North America. He joined Nokia in 2006 from PepsiCo, where he was most recently the vice president of marketing and strategy for the newly formed PepsiCo Foodservice Division. In his 10 years with PepsiCo, Craig had an impressive record of building strong brands and driving growth across many of their beverage brands including Pepsi-Cola. In addition to Craig’s many marketing roles at PepsiCo, he also served as vice president and general manager of Pepsi-Cola North America’s joint venture with Lipton Tea; a unique and complex role responsible for all business operations and full profit and loss responsibility. His 20-year background encompasses both corporate and agency experience. He began his marketing career at Kraft Foods and also has six years of agency-side experience across a variety of consumer packaged-goods segments. He has been a board member of the Wilton Family YMCA, in Wilton, Conn., currently serves on the board of the Association of National Advertisers, was appointed to the Make-A-Wish Foundation^® of America board in April 2007, and currently serves as a member of the Foundation’s Resource Development & Branding Committee. Craig attended Harvard Business School, completing the Executive General Management program. He received his bachelor of science degree in marketing from Boston College. Craig and his family make their home in Southlake, Texas.