In 1996, Zale Corporation and its divisions developed an integrated relationship with the Make-A-Wish Foundation^® . Through the sale of the Zales Brilliant Bear^TM in stores during select holidays, employee giving programs, volunteer support and in-kind donations, Zales has provided its customers and employees the opportunity to share the power of a wish^® . Zale Corporation’s divisions include Zales Jewelers, Gordon’s Jewelers, and Zales Outlet as well as Peoples Jewellers and Mappins Jewellers of Canada.